01How it started
We kept running into the same problem. The tools we needed did not exist. Or they were more complicated than they needed to be.
So we built our own.
At first, they were just for us. Then we realized something simple. If we needed these tools, other people probably did too.
That is where Cohdoo began. Not as a plan. As a response.
Build what is missing. Keep it simple. Make it useful.
02The beginning
The first product was Phone Doo.
It helped you design, share, and iterate mobile ideas on a single surface. You could draw, erase, and redraw without switching tools. Move ideas from the table to the wall so others could see them. Work through ideas in real time instead of getting stuck in your head.
Simple. Tactile. Built for how people actually work.
They are hard to find now. You might still see one stuck to a whiteboard somewhere.
Next came Highlight.
Highlight changed how people captured and worked with conversations. Start a recording. Tap the screen when something matters. Mark the moment as it happens.
No rewinding. No searching later.
After the conversation, you could jump straight to the important parts. Add notes. Share with your team. Move quickly from conversation to insight.
“Highlight distinguishes itself with an incredibly intuitive design.”Nielsen Norman Group, 2012
03A pause
In 2014, we stopped.
It was not easy. Priorities shifted. Life moved on.
04We are back
Now we are building again.
Some of us were there at the beginning. Others are new. What connects us is the same thing that started all of this.
We like to build. We like to make things that work. And we like seeing those things used in the real world.
05What does Cohdoo mean?
That is a longer story. We will tell it another time.